It’s official. The cat’s out of the bag. Tell a friend, to tell a friend.
We are super excited to announce the release of our first ever candle inspired by our feline friends.
And guess what? It’s purrrrfect.
Puns aside, this exclusive ‘Cat Lady’ candle is full of surprises and we’re not just talking about the scent of beautiful sugared plums. We’ve also included an exclusive jewellery option for cat-themed necklaces. Hello, stylish Cat Lady!
So, if you’re ready for the low-down on how we created this paw-some candle, can we get a get a ‘meeeeeee-owww’?
The Marketing Squad had the fun task of designing a new exciting product. The brief – “create something fun that cat-lovers will LOVE”.
After many hours of brainstorming, eating sweets and dancing around the office, the ‘Cat Lady’ candle was born.
At this point, we should probably mention Sapphy the office Cat, as her cuteness definitely inspired the Marketing Teams’ creativeness.
Off we marched to our in-house designers (along with Sapphy) to put our dreams into reality.
With our sights set higher than Lady Gaga’s heels, our aim was to create a product that was fun, quirky and nothing short of amazing.
Enter The Design Whizzes.
From the cute cat icons to the fierce ‘Cat Lady’ logo, every element of the packaging was carefully illustrated by hand and designed in Illustrator.
And we must admit, it looks super cool.
So, to all the cat-lovers out there, we hope that you enjoy our new exciting ‘Cat Lady’ candle.
Intrigued already? Be sure to visit our website for more information.